PlaybookPrompts

Business Strategy

Positioning, pricing, competitor analysis, GTM.

Prompts for founders and operators: pricing-page rewrites, ICP definition, competitor teardowns, board-update drafting, post-mortem structures.

Business Strategy icpgtm

Derive an ICP from your best 10 customers

Stated ICPs are wishful thinking. Real ICPs come from looking at who actually buys, stays, and expands. This prompt finds the pattern.

1 variable • 2 suggested tools
Business Strategy pricingpositioning

Rewrite a pricing page to anchor on outcomes, not features

Most pricing pages stack feature checkmarks. This prompt restructures them around the outcomes each tier unlocks.

1 variable • 2 suggested tools
Business Strategy competitivestrategy

Produce a structured competitor teardown

Most competitor analyses are feature lists. This prompt produces a teardown that surfaces positioning, gaps, and tactical signal you can act on.

2 variables • 2 suggested tools
Business Strategy post-mortemincidents

Run a blameless post-mortem on an incident

Bad post-mortems blame people. Good ones produce systemic fixes. This prompt enforces the structure that produces useful artifacts.

1 variable • 2 suggested tools
Business Strategy pitchpositioning

Tighten a product pitch into a 30-second elevator version

Long pitches die in elevators. This prompt strips a pitch down to the version a non-customer can repeat after hearing it once.

2 variables • 2 suggested tools