PlaybookPrompts

Evaluate a potential strategic partnership before you commit

Business Strategy partnershipsstrategybd

Partnerships feel strategic in the pitch meeting and become a distraction six months in. This prompt runs a structured evaluation before you sign an MOU or assign headcount.

Prompt
I'm evaluating a potential strategic partnership between {{COMPANY_NAME}} and {{PARTNER_NAME}}. Here is what the partnership would involve: {{PARTNERSHIP_DESCRIPTION}}. Our primary goal from this partnership is {{OUR_GOAL}}.

1. Clarify the type of partnership: distribution, technology integration, co-selling, co-marketing, or other. The evaluation criteria differ by type — confirm which applies before scoring.
2. Score the partnership on five dimensions using High/Medium/Low: (a) Strategic alignment — does this advance our core business, or is it a distraction? (b) Incentive symmetry — does {{PARTNER_NAME}} win when we win, or are our incentives misaligned? (c) Opportunity cost — what else would the team working on this be doing? (d) Reversibility — how hard is it to exit if it doesn't work? (e) Proof of demand — is there evidence that customers actually want this combination?
3. Based on the scores, recommend one of three verdicts: Proceed, Run a 90-day pilot first, or Decline. State the single most important condition that must be true for your recommended verdict to hold.
4. Draft three questions I should ask {{PARTNER_NAME}} in the next conversation to test whether this partnership is real or just relationship maintenance.
5. If {{PARTNER_NAME}} is significantly larger than {{COMPANY_NAME}}, flag the power imbalance risk: larger partners often under-resource smaller integrations. Describe what 'proof of commitment' should look like before we proceed.

Note: this prompt evaluates strategic fit, not legal or financial terms — those require separate review.
Variables to fill in
  • {{COMPANY_NAME}}
  • {{PARTNER_NAME}}
  • {{PARTNERSHIP_DESCRIPTION}}
  • {{OUR_GOAL}}

How to use this prompt

  1. Copy the prompt above (Copy button on the top-right).
  2. Replace each {{VAR}} with your own value. Variables: {{COMPANY_NAME}}{{PARTNER_NAME}}{{PARTNERSHIP_DESCRIPTION}}{{OUR_GOAL}}.
  3. Paste it into one of the recommended tools below.
  4. Iterate: tighten constraints in the prompt if the output is generic.

Why this prompt is structured this way

The prompt is split into explicit steps because LLMs do better when the path is named, not implied. Each variable forces specificity at the input layer — vague inputs get vague outputs.

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