PlaybookPrompts

Generate a search-intent-matched blog outline from a single keyword

Writing & Content seocontentoutline

Turns a target keyword into a structured outline whose H2s match the dominant search intent. Use as the first step in any SEO-driven blog post.

Prompt 
You are an SEO content strategist. The target keyword is: {{KEYWORD}}.

Step 1: Identify the dominant search intent (informational, commercial, transactional, navigational) and state it in one line.
Step 2: List the top 5 "jobs" a reader of this keyword is trying to get done.
Step 3: Produce a blog outline with H1, 5-8 H2s, and 2-3 H3s under each H2. Each H2 should map to at least one job from step 2.
Step 4: Suggest 3 internal-link anchor texts I could use in a wider site.
Step 5: Suggest the ideal article length in words and a defensible word-count rationale.

Return as markdown.
Variables to fill in
  • {{KEYWORD}}

How to use this prompt

  1. Copy the prompt above (Copy button on the top-right).
  2. Replace each {{VAR}} with your own value. Variables: {{KEYWORD}}.
  3. Paste it into one of the recommended tools below.
  4. Iterate: tighten constraints in the prompt if the output is generic.

Why this prompt is structured this way

The prompt is split into explicit steps because LLMs do better when the path is named, not implied. Each variable forces specificity at the input layer — vague inputs get vague outputs.

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Pair this prompt with a tool

Frase

$15/mo

SERP-driven brief generation + writer in one tool.

Frase started as a brief generator and added a writer. The brief side is still the strongest part — it ingests SERPs and outputs structured outlines faster than anything else.

marketingwriting

Claude (Anthropic)

$0/mo (Pro at $20)

Frontier model with long context and strong reasoning.

Claude (Opus / Sonnet / Haiku tiers) is the assistant favored by writers and engineers who care about reasoning quality and tone. 1M token context on Opus.

writingcodinglearning

ChatGPT (OpenAI)

$0/mo (Plus at $20)

The category-defining general-purpose AI assistant.

ChatGPT has the broadest feature surface: image gen, voice, custom GPTs, web browsing, code execution. Often the right default; sometimes beaten on specific tasks by Claude or Perplexity.

writingcodinglearning

Jasper

$39/mo

Enterprise-grade marketing AI with brand-voice controls.

Jasper is built for marketing teams that need on-brand output at scale. Strong template library, decent brand-voice fine-tuning, plugs into Surfer for SEO.

writingmarketing

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