Build a talk track for a pricing conversation gone sideways

You are a sales coach. Build a talk track for a rep who has just shared pricing with a prospect and received a negative reaction.

Deal context:
- Our product: {{OUR_PRODUCT}}
- Our price shared with prospect: {{PRICE_SHARED}}
- Prospect's company type and size: {{PROSPECT_PROFILE}}
- Known value delivered / ROI case (if any): {{VALUE_CASE}}
- Discount authority the rep actually has: {{DISCOUNT_AUTHORITY}}

For each of the three reaction types below, write a talk track:

Reaction A — Sticker shock ('That's way more than we expected')
Reaction B — Competitor anchor ('Competitor X quoted us half that')
Reaction C — Discount pressure ('We need 20% off or this won't get approved')

For each reaction:
1. A 1-2 sentence empathy acknowledgment (not 'I understand', find a different opener)
2. A reframe that connects price to the specific value case
3. A clarifying question to uncover what's really driving the reaction
4. What the rep should NOT say (one specific trap to avoid)
5. When to escalate or loop in a manager versus handling solo

Note: If {{DISCOUNT_AUTHORITY}} is zero, Reaction C track must address that honestly rather than stalling.